Responsiveness vs. Responsibility When you can print an ad for icecream during a heat wave, the bus stops of London become signposts of homo consumerist desperately trying to adapt. Climate change relief is a bargain at 59p a scoop. From ice cream to insulin, netflix to xannax, the market for medication expands as the hospitality of our environment contracts. Who is your pharmacist? Are you treating the symptom or the source?